Competitive Utilization Heatmaps
Compare facility busy times across the week
Top Opportunities This Week
Time slots where PCC has capacity but competitors are busy
Gap Analysis Grid
168-hour competitive gap analysis with revenue opportunities
Geographic Competitive Map
📍 Explore competitive dynamics: Click facility markers for details • Toggle layers to analyze catchment overlap • Hover over member density heatmap to see concentration areas
💡 How to use this map
- Facility Markers: Click colored circles to view facility details, utilization, and amenities. Marker size indicates court count.
- Catchment Areas: Dashed circles show 15-minute drive time (≈3 miles radius). Look for overlap with competitors to understand market share battles.
- Member Density: Heat colors (blue→green→red) reveal where members are concentrated. Identify underserved areas or competitor proximity.
- Key Insights: Find member clusters outside PCC's catchment, measure overlap with SPF Chicago, and identify expansion opportunities.
Legend
PCC (Pickleball Clubhouse Chicago)
Private Competitors
Public Courts
CTA Brown Line
CTA Red Line
CTA Blue Line
CTA Station
Market Gap Analysis
When are competitors closed or at capacity? Find time slots with maximum market opportunity.
Competitive Positioning Matrix
Compare facilities by price vs. amenities. Identify market positioning and competitive advantages.